Creating a Seamless Digital Experience for Mental Well-Being.

UNDERSTANDING THE BUSINESS & USERS

Replacing assumptions with direct user evidence.

The project began with a client workshop to understand the Mind Arc vision and review existing mental-health products, including Amaha, Wysa, and BetterHelp. Because the category had few psychiatrist- and psychologist-specific experiences, therapist platforms became the research baseline.

Seven user interviews were conducted. The raw conversations were organized through thematic analysis and affinity mapping, revealing repeated concerns around trust, expert selection, onboarding, payment, and the lack of support between sessions.

PRIORITY GRID · HOW MIGHT WE

Focus first on clarity, trust, and a lighter way into care.

A priority grid organized opportunities by user impact and effort. The first-priority problems were the long sign-up flow, poor guidance when choosing an expert, pressure to pay before seeing value, and an experience that felt more like a doctor’s office than a supportive wellbeing space.

INFORMATION ARCHITECTURE · WIREFRAMES

Turn research into a simple, confidence-building journey.

The information architecture and user flow established a clear path from first question to assessment, personalized insights, expert recommendation, booking, and ongoing progress. Low-fidelity wireframes then made the platform’s core functionality tangible for team feedback before visual design began.